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A 2004 Kaiser Family Foundation random survey of adults in California's Bay Area found that 88% of respondents believed that parents bore "a lot" of responsibility for childhood obesity. The editors of Preventing Childhood Obesity: Health in the Balance (Washington: National Academies Press, 2004) explain why. In most homes parents do the grocery shopping. Their food choices, what they buy and what they choose not to buy, their nutrition savvy or lack of it, their leisure hours spent before a TV or engaged in physical activities all influence the development of these same habits in their children.

In the May, 2002 Proceedings of the Nutrition Society, Arthur J. Hill explained, “As a rule, children and most adults eat what they like and leave the rest. They like and consume foods high in fat and sugar. Parental behaviour shapes food acceptance, and early exposure to fruit and vegetables or to foods high in energy, sugar and fat is related to children's liking for, and consumption of, these foods.”

Obesity Prevention Begins Early in the Home

Preventing Childhood Obesity recommends that parents concerned about overweight children provide menus filled with healthy foods. Parents can reduce if not eliminate altogether children's access at home to soft drinks high in sugar and fatty snack foods.

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